Case Study Ferrero

FERRERO: TURNING TRAVEL INTO SPORT DURING THE OLYMPICS

How TLC helped Ferrero increase sell-out tremendously during the Olympic travel peak

FERRERO: TURNING TRAVEL INTO SPORT DURING THE OLYMPICS

How TLC helped Ferrero increase sell-out tremendously during the Olympic travel peak

SECTOR

Consumer Goods

CLIENT

Ferrero

SOLUTION

Acquisition Program

LOCATION

Italy

SECTOR

Consumer Goods

CLIENT

Ferrero

SOLUTION

Acquisition Program

LOCATION

Italy

THE CHALLENGE

During the Olympics Games, global travel surged and so did airport dwell time, Ferrero saw a chance to turn heightened footfall and travel excitement into higher duty-free sales across international airports.

THE OPPORTUNITY

To motivate a diverse, international traveller audience to buy more, right now, without adding friction at the point of purchase.

WHY TLC

Ferrero partners with TLC for:

• Strategies a creative idea that aligned with their customer behavior

• Operate seamlessly across multiple international airports

• Deliver a globally redeemable reward with high perceived value
• Make redemption easy for travelers anywhere in the world

TLC's global travel rewards platform allowed customers to book hotel stays easily across 1 million hotels globally, making the reward genuinely valueable

Ferrero partners with TLC to:

Strategise a creative idea that aligned with their customer behavior
Operate seamlessly across multiple international airports
Deliver a globally redeemable reward with high perceived value
Make redemption easy for travellers anywhere in the world

TLC's global travel rewards platform allows customers to book hotel stays easily across 1 million hotels globally, making the reward genuinely valuable.

THE CHALLENGE

During the Olympics Games, global travel surged and so did airport dwell time, Ferrero saw a chance to turn heightened footfall and travel excitement into higher duty-free sales across international airports.

THE OPPORTUNITY

To motivate a diverse, international traveller audience to buy more, right now, without adding friction at the point of purchase.

WHY TLC

Ferrero partners with TLC for:

• Strategies a creative idea that aligned with their customer behavior

• Operate seamlessly across multiple international airports

• Deliver a globally redeemable reward with high perceived value
• Make redemption easy for travelers anywhere in the world

TLC's global travel rewards platform allowed customers to book hotel stays easily across 1 million hotels globally, making the reward genuinely valueable

Ferrero partners with TLC to:

Strategise a creative idea that aligned with their customer behavior
Operate seamlessly across multiple international airports
Deliver a globally redeemable reward with high perceived value
Make redemption easy for travellers anywhere in the world

TLC's global travel rewards platform allowed customers to book hotel stays easily across 1 million hotels globally, making the reward genuinely valuable.

THE CHALLENGE

During the Olympics Games, global travel surged and so did airport dwell time, Ferrero saw a chance to turn heightened footfall and travel excitement into higher duty-free sales across international airports.

THE OPPORTUNITY

To motivate a diverse, international traveller audience to buy more, right now, without adding friction at the point of purchase.

WHY TLC

Ferrero partners with TLC to:

Strategise a creative idea that aligned with their customer behavior
Operate seamlessly across multiple international airports
Deliver a globally redeemable reward with high perceived value
Make redemption easy for travellers anywhere in the world

TLC's global travel rewards platform allows customers to book hotel stays easily across 1 million hotels globally, making the reward genuinely valuable.

THE APPROACH

Reward travellers.... with more travel.

Powered by TLC Worldwide. Ferrero launched "Travel Is an Amazing Sport", an airport-exclusive campaign that rewarded travellers during the Games. With TLC Worldwide, Ferrero rewarded shoppers who spent £20 on Ferrero products with £20 in travel credits to use on future hotel stays.

Simple mechanic. Relevant reward. Immediate reason to increase basket size.

THE APPROACH

Reward travelers.... with more travel.

Powered by TLC Worldwide. Ferrero launched "Travel Is an Amazing Sport", an airport-exclusive campaign that rewarded travelers during the Games. With TLC Worldwide, Ferrero rewarded shoppers who spent £20 on Ferrero products with £20 in travel credits to use on future hotel stays.

Simple mechanic. Relevant reward. Immediate reason to increase basket size.

THE APPROACH

Reward travellers.... with more travel.

Powered by TLC Worldwide. Ferrero launched "Travel Is an Amazing Sport", an airport-exclusive campaign that rewarded travellers during the Games. With TLC Worldwide, Ferrero rewarded shoppers who spent £20 on Ferrero products with £20 in travel credits to use on future hotel stays.

Simple mechanic. Relevant reward. Immediate reason to increase basket size.

PROVEN PERFORMANCE

Ferrero achieved significant increases in both sell-out and sales performance across key international airports:

Beyond revenue uplift, the campaign:

Increased average basket size
Secured prime duty-free retail space
Strengthened relationships with airport retailers

PROVEN PERFORMANCE

Ferrero achieved significant increases in both sell-out ans sales performance across key international airports:

Beyond revenue uplift, the campaign:

Increased average basket size
Secured prime duty-free retail space
Strengthened relationships with airport retailers

PROVEN PERFORMANCE

Ferrero achieved significant increases in both sell-out and sales performance across key international airports:

Beyond revenue uplift, the campaign:

Increased average basket size
Secured prime duty-free retail space
Strengthened relationships with airport retailers

+18.8%

Increase in
sales
performance

+32%

In sell-out
growth

+18.8%

Increase in
sales
performance

+32%

In sell-out
growth

+18.8%

Increase in sales performance

+32%

In sell-out growth

HEAR DIRECTLY FROM THE CLIENT

"This is an exciting and innovative campaign for us, and we're delighted to be bringing it to life with TLC. Not only does it tap into our mission to deliver fun and shareable moments for our travelling shoppers, but it creates a unique opportunity for Ferrero customers to further enhance their travel experience with gifts which can be used at hotels around the world."

- Ferrero Travel Markets General Manager

HEAR DIRECTLY
FROM THE CLIENT

"This is an exciting and innovative campaign for us, and we're delighted to be bringing it to life with TLC. Not only does it tap into our mission to deliver fun and shareable moments for our travelling shoppers, but it creates a unique opportunity for Ferrero customers to further enhance their travel experience with gifts which can be used at hotels around the world."

- Ferrero Travel Markets General Manager

HEAR DIRECTLY FROM THE CLIENT

“This is an exciting and innovative campaign for us, and we’re delighted to be bringing it to life with TLC. Not only does it tap into our mission to deliver fun and shareable moments for our travelling shoppers, but it creates a unique opportunity for Ferrero customers to further enhance their travel experience with gifts which can be used at hotels around the world.”

-Ferrero Travel Markets General Manager

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